NASA Archive Material Inspired This Buzz Aldrin Ad for Quaker Oats

Breakfast of Champion Astronauts

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Quaker Oats turned an insight from old NASA archive material from the Apollo 11 mission into a new spot highlighting the benefits of eating porridge. In the film, astronaut Buzz Aldrin recalls his 1969 trip on the Apollo 11, as it's revealed that he ate oats for breakfast on the same day as his moonwalk.

Agency AMV BBDO tracked down some NASA archive material in which Buzz Aldrin and fellow astronaut Mike Collins banter about how much "oatmeal" he ate on Apollo 11. The ad, directed by Tom Merillion at HLA, features Aldrin, now 86, watching original footage of the mission, recalling the beauty of seeing the Earth from space, and inspiring the "next generation of explorers." According to the agency, Aldrin himself had never heard the original clip before.

Jeremy Gibson, PepsiCo U.K. marketing director, commented in a statement: "Buzz Aldrin is such an incredible man who has achieved so much in his life. On the day he walked on the moon, he chose to eat oats and we want to use the advert to highlight the beneficial role that Quaker Oats can have as part of a healthy lifestyle."

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Nov 01, 2016
Abbott Mead Vickers BBDO
Quaker Oats
Creative Director:
Paul Brazier
Michael Durban
Tony Strong
Diane Leaver
Simon Rice
Agency Planner:
Steve Hopkins
Managing Partner:
Jo Verdult
Business Affairs Director:
Hannah Penn
Senior Assistant Brand Manager:
Natasha Hoban
Yvonne Chalkley
Assistant Producer:
Zoe Cunningham
Media Agency:
Production Company:
Tom Merillion
Production Executive Producer:
Tim Daukes
Post Production Company:
Ten Three
Jody Jenkins
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