Creativity

Quaker State's Unbelievable Dipstick Doubles as a Selfie Stick

Idea Came Straight out of Onion Labs

By E.J. Schultz. Published on May 18, 2016

Editor's Pick

Quaker State has created a dipstick with a selfie cam and a digital ticker featuring weather and sports updates.

OK, not really.

It's actually a fake product and the first subject of a spoof campaign created for the brand by Onion Labs, the creative services division of the Onion. The aim is to poke fun at "the gimmicky marketing tactics used by the motor oil industry," according to a statement. "The Quaker State brand shares the customer belief that when it comes down to motor oil you don't need fancy marketing, you just need good quality oil," stated Gita Gidwani, Quaker State brand manager.

A total of six videos will roll out from May through September, making fun of commercial jingles, virtual reality technology and more.

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About

Credits

Date
May 18, 2016
Agency:
JWT
Client:
Quaker State
Media Agency:
Mediacom
Agency:
Mediacom
Creative Agency:
JWT
Director:
George Zwierzynski
VP of Production:
George Zwierzynski
Copywriter:
Kris Kennedy
Copywriter:
David Schermer
Director of Production:
MaryBeth Searls
Post Production Director:
Rick Livingston
Post Producer:
Rashid Lamarre
Producer:
Jenny Napier
Coordinator:
Dan Kolen
Director of Photography:
Fred Miller

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