Creativity

Qualcomm: Best Bus Stop Ever

Bored?

Published on Feb 22, 2013

Editor's Pick

A simple poster on a bus stop makes all the difference in this stunt from Denizen Company for Qualcomm. The poster features a URL with different tag lines, like "In a hurry?", "Seen it all?", and "Bored?" If you were, in fact, bored, then you could head over to the site on your mobile phone and be rewarded with a surprise -- which included a surprise Lamborghini pickup, a bunch of clowns or a sled.

It's cute, and seems to have taken a page from TNT's amazing "Push to Add Drama" stunt in Belgium and the Netherlands, where people pushed a button in the middle of a town square and had crazy things straight from TV tropes happen to them.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 22, 2013
Agency:
Denizen Company
Client:
Qualcomm
Producer:
Cathleen Fitzgerald
DOP:
Abe Martinez
Editor:
Tim Dennesen

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.