Creativity

Qualcomm Creates a Frozen Moment Photobooth out of 130 HTC Smartphones

Consumers Can Vote For 540 Degree Booth To Visit Their City

Published on Oct 22, 2013

Editor's Pick

To promote Qualcomm's Snapdragon Processors, L.A. based agency Denizen created this Snapdragon "Photobooth" that uses 130 HTC One smartphones to capture its subject frozen moment-style, in 540 degrees. Subjects stand in the center of the custom-made spiral structure, and the smartphone cameras shoot in rapid succession to capture all the action in a frozen moment snapshot, which is then edited into a GIF file. It's a similar idea to Citi's Snowglobe, which appeared last year in Manhattan's Bryant Park, but with more devices, and this time it's Android technology, not Apple, pushing the boundaries.

Shown here in Venice, CA, the Snapdragon booth is currently touring the country and consumers can vote online for one to be installed in their city.

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About

Credits

Date
Oct 22, 2013
Agency:
Denizen Company
Client:
Qualcomm
Production Company:
Denizen
Director:
Denizen
Producer:
C. Fitz
Director of Photography:
Blair Madigan
Production Designer:
Gillas Correa
Technical Director:
Geoff Allison
Software Development:
HTML Fusion

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