Santa Claus Gets His Very Own Brand Book

UK Brand Consultancy Tells Us How To Make Sure The Elves Stay On Message

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Editor's Pick

Santa is defintely getting a makeover this year. Not content with going hipster, he's getting his very own brand book with a set of marketing guidelines to make sure the elves stay on message. Created by UK communications consultancy Quietroom, The Santa Brand Book reminds us that the *Santa* (with obligatory asterisks) brand owns the intellectual property rights to "XMAS", tells how he's striving to become a carbon-neutral corporation, and warns us who else is occupying Santa's "brand space" (Hagrid is apparently entering his reputational space). A hilarious seasonal gift to all those brand consultants who take themselves too seriously.

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Dec 11, 2013
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