Santa Claus Gets His Very Own Brand Book

UK Brand Consultancy Tells Us How To Make Sure The Elves Stay On Message

Published on Dec 11, 2013

Editor's Pick

Santa is defintely getting a makeover this year. Not content with going hipster, he's getting his very own brand book with a set of marketing guidelines to make sure the elves stay on message. Created by UK communications consultancy Quietroom, The Santa Brand Book reminds us that the *Santa* (with obligatory asterisks) brand owns the intellectual property rights to "XMAS", tells how he's striving to become a carbon-neutral corporation, and warns us who else is occupying Santa's "brand space" (Hagrid is apparently entering his reputational space). A hilarious seasonal gift to all those brand consultants who take themselves too seriously.

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Dec 11, 2013

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