Creativity

Quiksilver: Redesign

Featuring enough video content and input from top athletes to make you ollie, Quiksilver's site redesign from 72andSunny is aimed at 12-24 year-old guys and gals with focus on surf n' skate culture, fashion trends and the riders themselves.

Published on Jul 01, 2008

Editor's Pick

Featuring enough video content and input from top athletes to make you ollie, Quiksilver's site redesign from 72andSunny is aimed at 12-24 year-old guys and gals with focus on surf n' skate culture, fashion trends and the riders themselves.

The site includes video footage, profiles and blogs from ten Quiksilver riders including the legendary Tony Hawk as well as Alex Olson and David Clark. There is also a section featuring an interview with skate photographer Mike O'Meally that also includes some of his best black & white pics.

For the ladies there's a postcard gallery, product line previews and a short film that veers from the usual Quiksilver sports angle, spotlighting women whose careers range from musician to exterior car designer to artist. And, of course, there's an ecommerce section to fill your shopping cart with all the Quiksilver goods you need.

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About

Credits

Date
Jul 01, 2008
Client:
Quiksilver
Agency:
72andSunny
Creative Director:
John Boiler
CD/Copywriter:
Jason Norcross
Agency Producer:
Rebekah Mateu
Web Designer:
Mike Kern
Web Development:
Web Associates

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