Quilted Northern Created Mini Pop-Up Stores to Celebrate National Toilet Paper Day

Brand Held a Special Amazon Sale in Honor of 'Forgettable' Holiday

By Alexandra Jardine. Published on Aug 26, 2016

Editor's Pick

Who knew that last Friday, Aug. 26, was National Toilet Paper Day? Well, Quilted Northern did, and to mark it, the brand put on a special sale on Amazon. Together with agency Droga5, which also created the humorous film seen here, celebrating the "forgettable" holiday, it offered a one day sale allowing customers to save up to 45% on Amazon Subscribe & Save.

To promote them, Droga5 also created miniature bricks and mortar pop-up stores in New York and Seattle, built in the style of the neighborhoods. Passers-by could even feel the fresh burst of air conditioning as they stuck their hands inside the automated doors of the mini Quilted Northern pop-up shops. The idea was to direct them to Amazon to save on their online order.

National Toilet Paper may be over, but you can still see the miniature stores online at -- where you can take 360 degree tours.

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Aug 26, 2016
Quilted Northern
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Group Creative Director:
Don Shelford
Associate Creative Director:
Erica Pressly
Associate Creative Director:
Emmie Nostitz
Junior Copywriter:
Ted Meyer
Junior Art Director:
Tommaso Fontanella
Yahkeema Moffitt
Senior Art Director:
Kat Dudkiewicz
Executive Design Director:
Rob Trostle
Dan Kane
Nate Moore
Chief Creation Officer:
Sally-Ann Dale
Senior Broadcast Producer:
Anders Hedberg
Social Producer:
Luke Bumgarner
Music Supervisor:
Ryan Barkan
Music Supervisor:
Mike Ladman
Head of Interactive Production:
Niklas Lindstrom
Executive Interactive Producer:
Tasha Cronin
Interactive Producer:
Andrew Puzzuoli
Associate Interactive Producer:
Alyssa Cashman
Global Chief Strategy Officer:
Jonny Bauer
Strategy Director:
Elaine Purcell
Senior Strategist:
Mara Buta
Senior Communications Strategist:
Delphine McKinley
Senior Data Strategist:
Brad Mumbrue
Data Strategist:
Remy Lupica
Group Account Director:
Brett Edgar
Account Director:
Ross Gillis
Account Supervisor:
Kate Tyler Monroe
Associate Account Manager:
Kyra Gembka
Project Manager:
Michelle Yee
Douwe Bergsma
Senior Vice President, General Manager:
Vivek Joshi
Senior Brand Director:
Jason Ippen
Senior Director Brand Center:
Shari Neumann
Brand Leader:
Aviral Singh
Brand Manager:
Ricky Busby
Brand Manager:
Melissa Blunte
Senior Associate Brand Manager:
Lauren Freedman
Senior Associate Brand Manager:
Dalyn Mathews
Social Media Manager:
Gisela Carapaica
Production Company:
Pet Gorilla
Luc Schurgers
Director of Photography:
Ralph Kaechele
Executive Producer:
Dominic Bernacchi
Alana Mitnick
Editorial Company:
Adam Longo
Assistant Editor:
Alex Pirrone
Executive Producer:
Melissa Mapes
Adam Roe
Flame Artist:
Matt Stroub
Post Production:
The Mill
Natalie Westerfield
Mikey Rossiter
Heard City
Eric Warzecha
Executive Producer:
Gloria Pitagorsky
Sasha Awn
Interactive Production Company:
Executive Producer:
Rebecca Hudson
Project Manager:
Martina Sogni
Architecture Lead:
Kate Lynham
Creative Director:
Tom Davies
Christian Bianchini
Product Designer:
YuChang Chou
Sophie Conchonnet
Gosia Pawlak
Technical Lead:
Zbigniew Czarnecki
UX Designer:
Simon Bauchet
QA Manager:
Eve Acton
QA Manager:
Andrew Heraty
QA Lead:
Dominic Berzins
Frontend Developer:
Rafael Gomes Alcantara

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