Quilted Northern: Birds
Spots by Droga5 and Director Bennett Miller Look at Toilet Experience From Another Viewpoint
Published on May 04, 2015
Editor's Pick
Toilet paper brand Quilted Northern did some research that found that people only remember toilet paper when it fails them. So, this new campaign from Droga5 looks at product experience from another point of view: that of the bathroom objects who are forced to witness your forgettable toilet moment.
The spots focus humorously on the inanimate objects that can't look away while you're doing you're business: the portrait of Great Grandpa Thaddeus, who would have loved to know his great-grandchildren, "but not like that;" the frog toilet roll holder; the toy soldiers unfortunately left in the bathroom, the birds on the wallpaper. It's a totally original idea, and done with a subtly humorous touch. The were directed by Smuggler's Bennett Miller, known for feature films such as "Moneyball," "Capote" and "Foxcatcher."
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About
Credits
- Date
- May 04, 2015
- Agency:
- Droga5 New York
- Client:
- Quilted Northern
- Director:
- Bennett Miller
- Production Company:
- Smuggler
- Creative Chairman:
- David Droga
- Chief Creative Officer:
- Ted Royer
- Creative Director:
- David Gibson
- Creative Director:
- Nathan Lennon
- Creative Director:
- Mike Long
- Creative Director:
- Alex Lea
- Art Director/Copywriter:
- Molly Jamison
- Art Director/Copywriter:
- Eric Dennis
- Chief Creation Officer:
- SallyAnn Dale
- Head of Broadcast Production:
- Ben Davies
- Senior Broadcast Producer:
- Anders Hedberg
- Global Chief Strategy Officer:
- Jonny Bauer
- Group Strategy Director:
- Matt Springate
- Senior Strategist:
- Nick Maschmeyer
- Head of Communications Strategy:
- Colleen Leddy
- CMO:
- Douwe Bergsma
- General Manager, Tissue:
- Vivek Joshi
- Senior Brand Director:
- Jason Ippen
- Senior Brand Director:
- Ann V Anderson
- Senior Marketing Director, Brand Center:
- Shari Neumann
- Executive Producer:
- Patrick Milling Smith
- Executive Producer:
- Brian Carmody
- Executive Producer:
- Shannon Jones
- Producer:
- Suzie Greene Tedesco
- DP:
- Adam Kimmel
- Editorial:
- EXILE
- Editor:
- Conor O'Neill
- Assistant Editor:
- Rex Lowry
- Executive Producer:
- CL Weaver
- Producer:
- Denice Hutton
- Post Production:
- Method NY/Atlanta
- Flame Artist:
- Mike Wardner
- Flame Artist:
- Glen Bennett
- Flame Artist:
- Jay Tilin
- Head Of Production:
- Jennifer Hargreaves
- Producer:
- Natalia Wroble
- Music:
- Adelphoi
- Composer:
- Jamie Masters
- Composer:
- Andrew Sherriff
- Composer:
- Ashley Bates
- Composer:
- Stephen Patman
- Producer (Music):
- Jonathan Watts
- Producer (Music):
- Lotte Bowser
