Creativity

Quilted Northern's Funny Toilet Paper Ads Pity Traumatized Bathroom Objects

Spots by Droga5 and Director Bennett Miller Look at Toilet Experience From Another Viewpoint

Published on May 04, 2015

Editor's Pick

Toilet paper brand Quilted Northern did some research that found that people only remember toilet paper when it fails them. So, this new campaign from Droga5 looks at product experience from another point of view: that of the bathroom objects who are forced to witness your forgettable toilet moment.

The spots focus humorously on the inanimate objects that can't look away while you're doing your business: the portrait of Great Grandpa Thaddeus, who would have loved to know his great-grandchildren, "but not like that;" the frog toilet roll holder; the toy soldiers unfortunately left in the bathroom, the birds on the wallpaper. It's a totally original idea, and done with a subtly humorous touch. The were directed by Smuggler's Bennett Miller, known for feature films such as "Moneyball," "Capote" and "Foxcatcher."

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About

Credits

Date
May 04, 2015
Agency:
Droga5 New York
Client:
Quilted Northern
Director:
Bennett Miller
Production Company:
Smuggler
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Creative Director:
David Gibson
Creative Director:
Nathan Lennon
Creative Director:
Mike Long
Creative Director:
Alex Lea
Art Director/Copywriter:
Molly Jamison
Art Director/Copywriter:
Eric Dennis
Chief Creation Officer:
SallyAnn Dale
Head of Broadcast Production:
Ben Davies
Senior Broadcast Producer:
Anders Hedberg
Global Chief Strategy Officer:
Jonny Bauer
Group Strategy Director:
Matt Springate
Senior Strategist:
Nick Maschmeyer
Head of Communications Strategy:
Colleen Leddy
CMO:
Douwe Bergsma
General Manager, Tissue:
Vivek Joshi
Senior Brand Director:
Jason Ippen
Senior Brand Director:
Ann V Anderson
Senior Marketing Director, Brand Center:
Shari Neumann
Executive Producer:
Patrick Milling Smith
Executive Producer:
Brian Carmody
Executive Producer:
Shannon Jones
Producer:
Suzie Greene Tedesco
DP:
Adam Kimmel
Editorial:
EXILE
Editor:
Conor O'Neill
Assistant Editor:
Rex Lowry
Executive Producer:
CL Weaver
Producer:
Denice Hutton
Post Production:
Method NY/Atlanta
Flame Artist:
Mike Wardner
Flame Artist:
Glen Bennett
Flame Artist:
Jay Tilin
Head Of Production:
Jennifer Hargreaves
Producer:
Natalia Wroble
Music:
Adelphoi
Composer:
Jamie Masters
Composer:
Andrew Sherriff
Composer:
Ashley Bates
Composer:
Stephen Patman
Producer (Music):
Jonathan Watts
Producer (Music):
Lotte Bowser

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