Creativity

Miss Piggy Launches 'Moi,' A Lifestyle Brand for QVC

CAA Marketing is Behind the Push

Published on Mar 11, 2014

Editor's Pick

The Muppets are all over the place ahead of the launch of their new movie, "Muppets Most Wanted." QVC teams up with CAA Marketing for "Moi," a spot that launches fashionable Muppet Miss Piggy's new lifestyle collection.

In the spot, she parodies typical high-fashion and fragrance commercials inside a large, beautiful house, by emulating the poses of models.

The push is Miss Piggy's attempt to overthrow Joan Rivers, the woman who has been a constant presence on QVC for many years -- a feud that has been going on for a long time, as detailed in this Buzzfeed post. It came to a head last month when they got into a fight on-camera.

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About

Credits

Date
Mar 11, 2014
Agency:
CAA Marketing
Client:
QVC
Production Co.:
Soapbox Films
Director:
Kirk Thatcher
Producer:
Kris Eber
Editorial:
Soapbox Films
Editor:
Jason Bierfeld
EP:
Harry Perry III
Telecine:
Soapbox Films
Artist:
Kelli Krysh
Producer:
Lauren Archer
Mix Facility:
Soapbox Films
Mixer:
Juan Campos
Producer:
Lauren Archer
Music Co.:
Warner Chappell
Track:
Final Hour

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