Creativity

Semen Collector and Pet Food Taster Earn Treats from Argentine Juice Brand

Raaw Rewards Irreplaceable Individuals With a Lifetime's Product Supply

Published on May 28, 2014

Editor's Pick

TV campaign from Argentina for fruit and vegetable juice brand Raaw takes a cue from "Dirty Jobs" and sets out to find people who do the kind of jobs that no-one else would, or could -- but offers them a tasty reward -- a lifetime's supply of its product. (The idea is that they'll live a really long time, and that's good, because they are irreplaceable). Charmingly filmed by McCann Buenos Aires and director Jorge Ponce Bettia, the TV spots showcase two such people: a pet food taster and a guy whose job it is to collect semen from bulls.

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About

Credits

Date
May 28, 2014
Agency:
McCann Buenos Aires
Client:
Raaw
Exec Creative Director:
Chavo D'Emilio
Creative Director:
Diego Livachoff
Creative Director:
Ignacio Porto
Copywriter:
Sergio Rio Leon
Art Director:
Gustavo Gitmanabitch
Agency Producer:
Federico Salday
Production House:
Landia
Director:
Jorge Ponce Betti
Executive Producer:
Nicolas Cabuche
Production Chief:
Sebastián Capellari
Assistant Director:
Rogerio Che
Photography:
Pablo Aparo
Editor:
Luciano Taccone
VFX Supervisor:
Julián López Coppola
Post:
Barraca Post
Music/Sound:
Electro Hippie

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