Creativity

RaboDirect: Rebels

Success won't come easy; perfect

Published on Feb 09, 2011

Editor's Pick

With a look and feel more like a Nike ad, this Australian spot supports online bank RaboDirect's sponsorship of the Melbourne Rebels Super Rugby team.

Whybin/TBWA/TEQUILA created the campaign, which aims to inspire and build support for the team from the ground up, focusing on the tough road ahead and the team's lack of laurels to rest on. It launches as the Super Rugby season kicks off, and will run for the duration of the competition.

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About

Credits

Date
Feb 09, 2011
Agency:
Whybin/TBWA/Tequila
Client:
RaboDirect

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