Radar Magazine: 50 Years of Radar

Hip scandal mag Radar is planning its second newsstand comeback, scheduled for next year. New York agency Walrus is assisting the revival with a "Hard to kill"-headlined local wildposting, featuring a c

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Hip scandal mag Radar is planning its second newsstand comeback, scheduled for next year. New York agency Walrus is assisting the revival with a "Hard to kill"-headlined local wildposting, featuring a cockroach reading the magazine (see the PDF), and a "50 Years of Radar" online editorial piece, a collection of inspired faux cover ideas from imaginary issues past. Re the wildposting, "We decided to face the music head-on in the hopes that being a bit self-deprecating will help soften the blow for scorned subscribers, who will hopefully think, 'Hey, at least they're acknowledging it
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About

Credits
Date
Sep 06, 2006
Creative Director:
Deacon Webster
Copywriter:
Jeff Siegel
Art Director:
Diane Magid
Client:
Radar Magazine
Agency:
Walrus
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