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Radio Mercury Awards: Make Radio

You don't need to be an IDM laptop jock, seasoned jingle writer or Rick Rubin to participate in Goodby's "Make Radio" initiative for the upcoming Radio Mercury Awards.

On the Make Radio si

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You don't need to be an IDM laptop jock, seasoned jingle writer or Rick Rubin to participate in Goodby's "Make Radio" initiative for the upcoming Radio Mercury Awards.

On the Make Radio site, the agency built a massive, three-tiered sample bank consisting of voiceovers, music loops and sound effects that users can drag and sequence onto a timeline to create the perfect tune for a fictional client named Riccardi Scented Candles. The week before the May 21st Mercury event, the best track will be chosen (based on listener/user votes) with the winner nabbing an award at the event itself.

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About

Credits
Date
Mar 12, 2008
Client:
Radio Mercury Awards
Agency:
Goodby Silverstein & Partners
Creative Director:
Jamie Barrett
Copywriter:
Chris Beresford-Hill
Copywriter:
Larry Corwin
Art Director:
Rudi Anggono
Director of Interactive Production:
Mike Geiger
Interactive Producer:
Jennifer Wilson
Interactive Assistant:
Eryn Rosenberg
Production Company:
InTacto
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