Creativity

A Model Goes Delightfully Nuts on the Runway in This Unilever Spot

Nick Ball and Droga5 Bring Some Humor to Haute Couture for Radox Body Wash

By Alexandra Jardine. Published on Aug 15, 2017

Editor's Pick

Runway models are famously humorless and serious, but one woman on the catwalk gets unusually animated -- to the point of mania -- in a new spot for Unilever shower gel brand Radox.

Created by Droga5 London, the new ad is part of an ongoing campaign that depicts how showering with Radox dramatically alters your mood (one spot last year featured a transformed goth teenager). Nick Ball of Blink directed the spot, which shows a model strutting in an uber-cool show. But instead of keeping the expected composure, she grins freakishly, throws herself around, makes faces, licks other model's cheeks, writhes on the floor and shrieks, to the amazed horror of the fashionista audience. Finally, we cut to her listlessly taking a shower, until she's perked up by Radox's "Feel Lively" fragrance.

It's a fun spot, somewhat reminiscent of Kenzo's Spike Jonze-directed fragrance spot from last year in which Margaret Qualley is a woman possessed by the urge to dance (in a totally bizarre way).

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About

Credits

Date
Aug 15, 2017
Agency:
Droga5 London
Client:
Radox
Production Company:
Blink Productions
Director:
Nick Ball
Producer:
Patrick Craig
Executive Producer:
Ben Sharpe
Director of Photography:
Andrew Chemetoff
Production Designer:
James Hatt
Executive Creative Director:
Rick Dodds
Chief Creative Officer:
David Kolbusz
Creative:
Dan Morris
Creative:
Charlene Chandrasekaran
Agency Producer:
Bebe Kiffin
Editor:
Leo King
Editor:
Leo King
Edit Company:
Stitch
Post:
The Mill

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