Creativity

Radox UK: The Radettes

Your status updates in song.

Published on Sep 10, 2012

Editor's Pick

Stuck for an interesting status update? Unilever's Radox shower gel brand has introduced the Radettes, a group of singing animated flowers who will sing you a song instead on Facebook. As well as a "Like" song and a Happy Birthday greeting which you can share with friends, there are more specific status updates - such as one which says you've just been to the gym and even a blues track for people to let friends know they have lost their phone. The UK campaign is by WCRS, which is attempting to reposition Radox as the brand which "helps you come to life".

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About

Credits

Date
Sep 10, 2012
Agency:
WCRS London
Client:
Radox UK

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