Michael Pitt Makes His Directorial Debut on Noirish Caper for Rag & Bone

Alldayeveryday Produces Short Film Showing off Fashion Label's Spring/Summer Wares

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Actor/musician Michael Pitt (Boardwalk Empire, Hannibal) has made his official directorial debut on "The Driver," a noirish caper promoting fashion brand Rag & Bone's Spring/Summer 2015 line.

Produced out of Alldayeveryday, the nearly 20-minute long film also stars Mr. Pitt along with a pair of his former co-stars, Astrid Berges-Frisbey (I Origins) and Stephen Graham (Boardwalk Empire). Mr. Pitt plays a stone-faced but hopeful driver who contemplates what it will take for him to make it big in the world as he chauffeurs a mobster-type (Graham) and his girlfriend (Berges-Frisbey) to a club. There, Graham meets up in a back room to make an important "transaction" with some affiliates, but things go awry.

Rag & Bone products from both the men's and women's lines (clothes, shoes, accessories) make subtle appearances throughout, but the thing that really shines is the story. The film also features music by Mr. Pitt, as well as a voiceover by Gary Oldman.

"As a brand, we love to explore engaging mediums of showcasing our collections and this season we wanted to try a different approach with a film-led campaign," explained Rag & Bone partner Marcus Wainwright. "We thought it would be cool to have a narrative of sorts for the first time."

"We have never explored shooting our menswear and womenswear campaign together before and it definitely added a new dimension," added partner David Neville. "Michael and Astrid also have great chemistry, which really translates."

Fashion campaigns indeed are getting more entertaining and ambitious. Check out Autumne de Wilde's recent campaign for Prada, for example, or even Gap's campaign directed by David Fincher.

"Fashion films are evolving and embracing narrative," said Alldayeveryday Executive Producer Arrow Kruse. "The brands leading the way are able to reach new customers by focusing on the overall experience over a product-is-hero approach. The Rag & Bone campaign is a great example of how lifestyle and product incorporated subtly into a story can create desire or brand identification with an audience."

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About

Credits
Date
Jun 03, 2015
Agency:
ALLDAYEVERYDAY
Client:
Rag & Bone
Director:
Michael Pitt
Editor:
Marco Perez
Writer:
Jonathan Hirschbein
Director of Photography:
Jack Webb
Production Designer:
Amy Williams
Music Supervisor:
Christopher Hoffman
Score:
Michael Pitt
Score:
Pagoda
Music:
James Murphy
Illustration:
Willie Paredes
Production Company:
Alldayeveryday
Exec. Producer:
Arrow Kruse
Producer:
Alex Orlovsky
Head of Production:
Nicola Westermann
Production Supervisor:
Christina Woolston
Assistant Production Supervisor:
Trace Henderson
Casting Director:
Ashley Brokaw
Additional Photography:
Vladan Radovic
Sound Mixer:
Kyle Porter
Boom Operator:
Dave McRorie
Script Supervisor:
Renee Van Dorn
2nd AD:
Harry Hudson
Director's Assistant:
Vijayta Narang
Wardrobe:
Rag & Bone
Stylist:
Laura Morgan
Tailor:
Jose Herrera
Hair:
Duffy
Make Up:
Gucci Westman
Art Department Coordinator:
Courtney Cunnane
Set Decorator:
Kendall Anderson
Location Manager:
Jean Pesce
Prop Master:
Steven Phelps
Set Dresser:
Sara Golden
Set Dresser:
Sam Jaspersohn
Set Dresser:
Nick Petrie
Scenic:
Hannah Guerrero
Visual Consultant:
John M. Tyson
Post-Production Supervisor:
Marco Perez
Post-Production Supervisor:
Tara Holmes
Editorial:
Union Editorial
Post Executive:
Caryn Maclean
Post Producer:
Sara Mills
Post Producer:
Lauren Hafner Addison
Flame Artist:
Jason Ortenberg
Assistant Editor:
Andrew Doga
Assistant Editor:
Drew Johnson
Assistant Editor:
Ryan Stacom
Mixed at:
Suonilab, Roma
Sound Design:
Claudio Bresciani
Sound Design:
Giovanni Perez
Mixer:
Claudio Bresciani
ADR Supervisor:
Giovanni Perez
Color:
Grande Mela Post, Roma
Colorist:
Andrea Baracca
Color Producer:
Monica Masciocchi
Color Producer:
Claudio Trotti
Photography:
Glen Luchford

See more credits

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