Creativity

Benjamin Millepied Directs Ansel Elgort and Kate Mara in a Mesmerizing Film for Rag & Bone

Radiohead's Thom Yorke Provides the Music

By Alexandra Jardine. Published on Feb 05, 2018

Editor's Pick

Kate Mara ("House of Cards") and Ansel Elgort ("Baby Driver") are the stars of a mesmerizing, dance-based film for New York fashion brand Rag & Bone that had input from the likes of Benjamin Millepied and Radiohead's Thom Yorke.

The short film, "Why Can't We Get Along," was shot in one day, co-directed by Millepied alongside Aaron Duffy and Bob Partington as well as cinematographer Darius Khondji. Rag & Bone partnered with Special Guest, the creative studio of production company 1stAveMachine, to develop the concept.

The film constantly shifts perspectives, with cameras swinging from pendulums and moving upside dow. It also incudes iPhone footage captured by Elgort.

Alongside Elgort and Mara, the short also features eight members of the American Ballet Theater, three HipLet Ballerinas, YouTube sensation Kandi Reign, and three members of Bulletrun Parkour. The music track was produced exclusively for Rag & Bone by Thom Yorke.

We're not sure what it all means, but it's beautiful--and Rag & Bone says it "aims to create a dialogue about perspective and visual experimentation." We'll buy that.

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About

Credits

Date
Feb 05, 2018
Client:
Rag & Bone
Production Company:
1stAveMachine
Agency:
Special Guest
Co-Director:
Benjamin Millepied
Co-Director:
Aaron Duffy
Co-Director:
Bob Partington
Director of Photography:
Darius Khondji
Choreography:
Benjamin Millepied
Music:
Thom Yorke
Lead Cast:
Kate Mara
Lead Cast:
Ansel Elgort
Supporting Cast:
Shane "Sage" Samuels
Supporting Cast:
Donielle "D Bigga Swindles" Cheatham
Supporting Cast:
Kareem "Reaper" Small
Supporting Cast:
Alexandre Hammoudi
Supporting Cast:
April Giangeruso
Supporting Cast:
Betsy McBride
Supporting Cast:
Breanne Granlund
Supporting Cast:
Elina Miettinen
Supporting Cast:
Patrick Frenette
Supporting Cast:
Nia Parker
Supporting Cast:
Camryn Taylor
Supporting Cast:
Kandi Reign
Executive Producer:
Marcus Wainwright
Executive Creative Producer:
Marissa Kraxberger
Producer:
Candice Hernstad
Producer:
Garrett Fennelly
Producer:
Taryn Nagle
Edit:
Modern Post
Editor:
Will Town
Color:
Tim Masick
Color:
CO3
Music Director:
Kris Bones
1st Assistant Director:
Brennan Brooks
2nd Assistant Director:
Antonio Dunston
Concept:
Aaron Duffy
Creative Partner:
Aaron Duffy
Creative Partner:
Cedric Gairard
Creative Partner:
Tazri Afrin
Creative Partner:
Eddy Choi
Creative Partner:
Lauren Moroz
Creative Partner:
Danielle Duclos
Rig Master:
Tony Hill
Production Company:
1stAveMachine
Location:
Greenpoint Terminal
Special Thanks To:
Peter Hess at CAA
Special Thanks To:
Katie Krell Slater at WME
Special Thanks To:
Thomas Marquardt at ICM
Special Thanks To:
Christopher D. Macdougall
Special Thanks To:
American Ballet Theater
Special Thanks To:
Thom Yorke
Special Thanks To:
Kris Bones
Special Thanks To:
Cheryl Taylor AT CMDC School
Special Thanks To:
Tony Hill
Special Thanks To:
Nadia Lesy at Bullettrun
Special Thanks To:
Eryka Clayton
Special Thanks To:
Emma Polgar at Hand & AssOciates

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