Ragu: Charlie Bit Me, Behind the Finger

Wounds of the digit run deep.

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Editor's Pick

And you thought childhood couldn't suck any more. Barton F. Graf 9000 has revealed how tough it is to be a kid in its "Long Day of Childhood" campaign, featuring scenes from tough moments of childhood--like the mysterious transformation of your hamster or having your mom clean your face with spit.

In this latest execution, which is running online, the agency traveled to the U.K., birthplace of the Harry and Charlie Davies-Carr, the siblings behind the viral video "Charlie Bit My Finger," and uncovered, years later, the real trauma behind the success. Fortunately, they too, have Ragu to make things better.

The new spot coincides with news that the brothers will be launching their own online series based on the original video.

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Oct 15, 2012
Barton F. Graf 9000 New York
Dennis Liu
Production Company:
Music and Sound:
Judson Crane
Music and Sound:
Ian Jeffreys
Executive Producer:
Maya Brewster
Head Of Production:
Frank Dituri
Production Service Company:
Stink London
Executive Producer:
Ben Schneider
Line Producer:
Helena Reis
Post Production:
Outpost Digital
Tim Ziegler
Jennifer Helm
Butter Music and Sound
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