Creativity

Ragu: Charlie Bit Me, Behind the Finger

Wounds of the digit run deep.

Published on Oct 15, 2012

Editor's Pick

And you thought childhood couldn't suck any more. Barton F. Graf 9000 has revealed how tough it is to be a kid in its "Long Day of Childhood" campaign, featuring scenes from tough moments of childhood--like the mysterious transformation of your hamster or having your mom clean your face with spit.

In this latest execution, which is running online, the agency traveled to the U.K., birthplace of the Harry and Charlie Davies-Carr, the siblings behind the viral video "Charlie Bit My Finger," and uncovered, years later, the real trauma behind the success. Fortunately, they too, have Ragu to make things better.

The new spot coincides with news that the brothers will be launching their own online series based on the original video.

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About

Credits

Date
Oct 15, 2012
Agency:
Barton F. Graf 9000 New York
Client:
Ragu
Director:
Dennis Liu
Production Company:
@radical.media
Music and Sound:
Judson Crane
Music and Sound:
Ian Jeffreys
Executive Producer:
Maya Brewster
Head Of Production:
Frank Dituri
Production Service Company:
Stink London
Executive Producer:
Ben Schneider
Line Producer:
Helena Reis
Post Production:
Outpost Digital
Editor:
Tim Ziegler
Producer:
Jennifer Helm
Music:
Butter Music and Sound

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