Rainier Beer: Firing Retro Rockets

You wanna do retro? Then do real retro. So goes the thinking behind Pabst Brewing's "Remember Rainier" campaign in the Pacific Northwest, and the re-airing of Rainier commercials from the late '70s and early '80s (see the

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You wanna do retro? Then do real retro. So goes the thinking behind Pabst Brewing's "Remember Rainier" campaign in the Pacific Northwest, and the re-airing of Rainier commercials from the late '70s and early '80s (see the June Creativity for more on this). The cornerstone of the campaign is RainierVision, a locally produced 30-minute TV show that's airing weekly through the summer, but the promotional kit and collateral for the project, which includes hats, T-shirts and keychains, is pretty nifty in its own right. See www.rememberrainier.com for more.
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About

Credits
Date
Jul 01, 2004
Client:
Rainier Beer
Creative Director:
Guy Seese
Art Director:
Guy Seese
Art Director:
Travis Britton
Copywriter:
Jim Elliott
Art Director:
Dylan Bernd
Art Director:
Scott Whiteaker
Copywriter:
Guy Seese
Design:
Dylan Bernd
Design:
Nate Johnson
Design:
Scott Whiteaker
Agency:
Cole & Weber Red Cell
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