Creativity

Rainier Beer: Refreshus Verticus

In a multimedia effort centered around the adventures of Tim & Chuck, co-hosts of RainierVision, a late-night beer fest that runs on UPN, Rainier beer and Cole & Weber/Red Cell have resurrected the Wild Rainier, aka Refresh

Published on Jul 19, 2005

Editor's Pick

In a multimedia effort centered around the adventures of Tim & Chuck, co-hosts of RainierVision, a late-night beer fest that runs on UPN, Rainier beer and Cole & Weber/Red Cell have resurrected the Wild Rainier, aka Refreshus Verticus, a giant two-legged Rainier bottle that starred in TV commercials in the 1970s. The print, however, is freshly illustrated by none other than comics god Neal Adams (www.nealadams.com), who's drawn everything from Batman to the X-Men. "I've been a fan of his comics since I was a kid," says CD Guy Seese. What's Adams doing working on beer ads? "He got involved because we're buddies

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About

Credits

Date
Jul 19, 2005
Agency:
Cole & Weber Red Cell
CD/Art Director:
Guy Seese
ACD/Copywriter:
Jim Elliott
ACD/Art Director:
Todd Derksen
Client:
Rainier Beer
Art Director:
Scott Bailey
Illustrator:
Neal Adams
Print Producer:
Peter Calandra
Digital Artist:
Sean Onart

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