Creativity

Raising the Roof: Nothing But Potential - Potato

Do you see what you're missing?

Published on Nov 08, 2012

Editor's Pick

Leo Burnett Toronto makes you uncomfortable about your apathy with this award-winning print campaign for Raising the Roof, a national public education initiative for homeless youth. Focusing on the "potential" that we afford to meaningless objects like an armchair, potatoes and a wilted plant, the ads ask why we don't recognize the possibilities in a homeless youth as well. All ad space for the campaign was donated. See all three ads on the right.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 08, 2012
Agency:
Leo Burnett Toronto
Client:
Raising the Roof

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.