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Raleigh International Spy Conference: The Ligher Side of Terrorism

This poster, intended to generate buzz at the Raleigh Spy Conference, held in Raleigh, N.C., earlier this month, was quite the hit. According to local agency The Republik, it was bought by over 80% of attendees at a rather steep $20 a pop. Rarely has

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This poster, intended to generate buzz at the Raleigh Spy Conference, held in Raleigh, N.C., earlier this month, was quite the hit. According to local agency The Republik, it was bought by over 80% of attendees at a rather steep $20 a pop. Rarely has an ad sought to put its tongue quite so deeply in its cheek, never mind having a crowd willingly pay for it. Is this a situation where what might offend the better part of the general public will go over big with espionage aficionados? Or is it intended to be funny at all? While he admits the poster is an effort at "very black humor," agency CD David Smith says, "I hope everyone who reads this poster is offended by it. What's more repugnant than blowing up an elementary school filled with children? All the examples detailed in this poster have either been used, attempted or planned by various terrorist groups. After all, feeling offended is an expression of the humanity Al Qaeda, Hamas and their ilk are so lacking."
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About

Credits
Date
Sep 16, 2004
Client:
Raleigh International Spy Conference
Creative Director:
Robert Shaw West
CD/Copywriter:
David Smith
Art Director:
Scott Pridgen
Agency:
The Republik
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