Creativity

Ralph Lauren: Send a Message to Team USA

A digital send-off.

Published on Jul 10, 2012

Editor's Pick

Ralph Lauren, the official outfitter of the US Olympic team, is enabling fans to send Team USA a digital message of support via a Facebook app. Users can write a message, upload photos and use their webcams to 'cheer' athletes on, and Ralph Lauren will showcase the messages on its page. (Users can also take part via Macy's Facebook page). Athletes will be able to view the cheers in the USA House London, and for each cheer uploaded through the app, Ralph Lauren will donate $1 to the U.S. Olympic Committee, up to $25,000.

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About

Credits

Date
Jul 10, 2012
Client:
Ralph Lauren

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