Creativity

Range Rover Sport: Positively Charged

The Big Bang.

Published on Feb 07, 2012

Editor's Pick

Stunning spot for the Range Rover Sport out of RKCR/Y&R, London sets the magnificent car in a Large Hadron-Collider-like particle accelerator. The ad is accompanied by print, and shows how two particles that are fired at each other within the tunnel of the accelerator combine and explode to form the car.

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About

Credits

Date
Feb 07, 2012
Agency:
RKCR/Y&R
Client:
Range Rover Sport
Creative Direction:
Brian Fraser
Creative:
Adrian Lim
Creative:
Steve Williams
Director:
Johnny Green
Production:
Hungry Man
Post Prod:
The Mill
Media Agency:
Mindshare

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