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View The World Through Real Ray-Ban Filters

DDB Brussels Puts Colored Filters onto Tram Windows

Editor's Pick

Trams in Ghent, Antwerp and Brussels are letting you use filters to view the world -- and not via a fancy app. Ray-Ban promoted its polarized color lenses via an installation by DDB Brussels that pasted filters onto the windows of those trams, so you could look out onto the world in a special way. using #nofilterjustrayban, travelers are encouraged to share their experiences.

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About

Credits
Date
Aug 29, 2013
Agency:
DDB Brussels
Client:
Ray-Ban
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