Creativity

Life Goes From Drab to Dazzling in Stylish Ray-Ban Spot

Line-Drawn Animation From France Tells Us it's Hip Not to be Square

Published on Mar 12, 2015

Editor's Pick

Life after Ray-Bans -- the rounded ones -- gets exponentially more exciting, according to this stylish animated film from Marcel Paris and directed by McBess & Simon via Passion Paris.

Line-drawn in black and white, it's the story of an office worker who breaks out of his boring world and, line by line, metamorphoses into a biker. The tagline is "No squares allowed."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 12, 2015
Agency:
Marcel
Client:
Ray-Ban
Production Company:
Passion Paris
Director:
McBess & Simon

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.