The World is Insanely Flat in Ray-Ban's Latest 'Never Hide' Video

Brand Taps YouTube Magician Brusspop for Latest Head-Scratching Film

Published on Oct 17, 2013

Editor's Pick

Ray-Ban reminds us that things aren't always as they seem in the brand's latest online film. Part of the brand's ongoing "Never Hide" campaign, it shows everyday objects, simply sitting on a table. A camera slowly zooms in, showing them in greater detail. All seems in order, until each desktop prop is moved out of place.

The film was directed by Brusspop, the Youtube filmmaker behind last year's mind-boggling viral "Amazing Anamorphic Illusions," which received more than 22 million views.

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Oct 17, 2013
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