Creativity

'The Neverending Story' Inspires a Website 'Powered' by Dream Data

Sweden's Reach for Change Was Inspired by Cult '80s Film

By Alexandra Jardine. Published on Oct 06, 2015

Editor's Pick

Cult '80s film The Neverending Story has inspired a campaign by Swedish NGO Reach for Change, which sees five people on different time zones in the world "power" a website with their dreams.

Subjects in five different time zones (Sweden, Ghana, Ethiopia, the U.S. and China) will wear sleep tracker Beddit which will record data that syncs with the website: visitors to the site can find out what's going on with the sleeper (such as their heart rate, sleep intensity and whether they're asleep or awake) and also find out more about them and their aspirational dreams for the world.

The idea for the site, created by Edelman Deportivo, came from the movie, where only the dreams and imagination of Bastian can save Fantasia from destruction. It's hoped that the website will highlight the need for social entrepreneurs with "big dreams" in a world suffering from problems such as the refugee crisis in Europe, global warming and financial turmoil.

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About

Credits

Date
Oct 06, 2015
Agency:
Edelman Deportivo
Client:
Reach for Change

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