Creativity

Arnie Muddles 'Australia' and 'Austria' in Real Estate Ad

Schwarzenegger Pokes Fun at Himself in Australian Spot

Published on Aug 06, 2014

Editor's Pick

Arnold Schwarzenegger is famously from Austria. But in this spot for real estate listings company Realestate.com.au in Australia, he gets the two countries confused, asking his new assistant Dylan (who has already become something of a Twitter sensation) to help him find a property back in Austria, as it looks so cool there now.

The ad, by BWM in Melbourne, is the first of a series of seven that will star Schwarzenegger and Dylan, all to be rolled out in the coming weeks. The director is John Hamburg, American screenwriter and director of films such as "I Love You, Man."

According to Australian site Mumbrella, the client declined to disclose how much money Schwarzenegger was paid but claimed it got "great value for money." But full marks to the star for agreeing to poke fun at himself -- the ad doesn't exactly portray him as Mr. Smarty Pants.

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About

Credits

Date
Aug 06, 2014
Agency:
BWM Melbourne
Client:
Realestate.com.au
Director:
John Hamburg

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