Creativity

Elizabeth Banks Brings Her Verging-on-Crazy Charm to Spots for Realtor.com

Fred Savage Directs Actress in Campaign Through Pereira & O'Dell

Published on May 02, 2015

Editor's Pick

Elizabeth Banks brings her brand of perky, verging-on-crazy charm to a new campaign for Realtor.com, created by Pereira & O'Dell New York. The spots, which introduce a new tagline, "Real Estate in Real Time," were produced by Uber Content and directed by former "Wonder Years" actor Fred Savage (who's building up quite a directorial portfolio, with episodes of "Modern Family" and other shows to his name as well as commercials for the likes of Honda).

In this spot, Banks obsesses over features of the Realtor.com site to the point where she wants to move in with the guy who's browsing it, while a second spot sees her singing the praises of the Realtor.com app. A series of web videos, also featuring Ms. Banks, will break later. In a statement, the actress said: "I'm a little house-obsessed and looking for a new home right now, which made the opportunity to work with Realtor.com a great fit."

The campaign also introduces a new graphic identity for the brand, which sees the "real" in realtor.com in bright red letters with rest of the name in black.

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About

Credits

Date
May 29, 2015
Agency:
Pereira & O'Dell New York
Client:
Realtor.com
Editing Company:
Arcade Edit
Executive Produer:
Preston Lee
Executive Creative Director:
Dave Arnold
Associate Creative Director:
Jake Dubs
Associate Creative Director:
Alexei Beltrone
Copywriter:
Michelle Lamont
Production Company:
Uber Content
Executive Producer:
Sila Soyer
Editor:
Jeff Ferruzzo
Editor:
Dave Anderson
Director (video):
Fred Savage
Color Company:
CO3
Audio Company:
Heard City

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