Reckitt Benckiser: Headache Bingo Targeting for Nurofen Painkillers

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The first ad campaign that senses when the user has a headache and shows painkiller ads exactly at that moment.
Apr 01, 2016
Reckitt Benckiser
Creative Group Head:
Ihor Tulub
Art Director:
Nataliya Tachinskaya
Agency Creative Director:
Viktor Shkurba
Technical Director:
Andrey Sergeev
Lead Designer:
Sergej Komlev
Technical Creative Director:
Alexander Savin
Strategic Director:
Mikhael Traverse
Head of Analytics:
Vladimir Bilets
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