Creativity

A Complaints Website 'Pays Back' Execs With a Dreadful Dinner Stunt

Reclame Aqui Secretly Filmed Directors From Companies With Poor Service

By Alexandra Jardine. Published on May 18, 2016

Editor's Pick

When it invited a bunch of unsuspecting business executives to a restaurant opening, Brazilian customer complaints website Reclame Aqui was secretly filming a provocative stunt to highlight poor customer service .

The website picked directors from some of the country's most complained about businesses to invite to the meal (with the identities of the participants kept confidential.) They were then treated to some dire customer service, including burned bread, order mix-ups and ridiculously slow meals. Instead of receiving a bill at the end of dinner, they were handing a leaflet explaning that their experiences reflected exactly those of thousands of their own customers.

Shared on Reclame Aqui's social channels in late April, the "Payback Dinner" video, by Grey Brazil, clocked up 7.2 million views in less than three days.

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Credits

Date
May 18, 2016
Agency:
Grey Brazil
Chief Creative Officer:
Rodrigo Jatene
Client:
Reclame Aqui
Executive Creative Director:
Adriano Matos
Creative Director:
Marcelo Bruzzesi
Art Director:
Eduardo Nosé
Art Director:
Murilo Domingues
Copywriter:
Guilherme Nesti
Producer:
Robinson Silva
RTVC:
Nicole Godoy
RTVC:
Mariana Mendes
RTVC:
Natacha Veiga
Chief Executive Officer:
Sérgio Prandini
Chief Operating Officer:
Marcia Esteves
Client Services:
Maria Pirajá
Planning:
Raquel Messias
Media:
Felipe Santos

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