Creativity

Taking Celebs To Task On Bad Grammar

Brazilian language school has students correct idols' tweets

Published on Jun 18, 2013

Editor's Pick

Expressing a coherent thought in 140 characters has its challenges. Writing a grammatically correct one can really take dedication. More than a few famous figures take to Twitter and other social networking sites, sending their countless followers messages with little attention given to spelling and grammar.  What they don’t always realize is that English-speaking celebrities are international influencers and non-native speakers tend to take their cues from them when learning the language.

Ogilvy Brazil and English language learning program, Red Balloon, sought to change this by turning a group of 8-13 year olds into celeb grammar cops. They checked their idols’ tweets for errors and politely informed reached out to them with corrections. The campaign was awarded a Gold Lion at Cannes in Promo and Activation category.

“@charliesheen, I’m Rafael from Brazil. Big fan. But man, use your “brain” not your “brane” :) Your show is great!” tweeted one of them. Another kindly informed Paris Hilton of the appropriate conjugation of the verb “to love.” Definitely a public service.

 

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About

Credits

Date
Jun 18, 2013
Agency:
Ogilvy Brazil
Client:
Red Balloon

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