Creativity

Red Bull: Drive-Thru

See how far you can fly--in an elevator.

Published on Dec 17, 2012

Editor's Pick

Brazilian agency Loducca surprised some unsuspecting elevator riders with a pitstop at the office. Near one of the floor buttons, a special message appeared promising a surprise if they decided to press it. The doors would open up to the Red Bull Drive-Thru, a vending machine dispensing the energy drink for free. The buttons were labeled differently depending on the time of day, and the whole idea was to promote the fact that Red Bull isn't just a picker-upper during the party hours--it helps you stay energized during your work day too.

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About

Credits

Date
Dec 17, 2012
Agency:
Loducca Sao Paulo
Chief Creative Officer:
Guga Ketzer
Client:
Red Bull
Creative Director:
Sergio Mugnaini
Creative Director:
Fabio Saboya
Creative Director:
Cassio Moron
Creative:
Dude Tallia
Creative:
Marcelo Rosa
Creative:
Raphael Franzini
Head of Design:
Gustavo de Lacerda
Executive Producer:
Ana Luisa Andre
Executive Producer:
Sid Fernandes
RTV:
Karina Vadasz
RTV:
Indaiara Pelizario
RTV:
Filipe Rodrigues
RTV:
Marcela Bortolai
RTV:
Lucas Bastos
Audio Production:
A9 Audio
Development:
Reinaldo Motta Lima
Development:
Pimenta Print
Client:
Beatriz Bottesi
Client:
Clarissa Melo
Client:
Lucas Garms

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