The last time Red Bull funded a record-breaking jump, it went over pretty well. "Stratos," the video account of Felix Baumgartner's jump from the edge of space, is the No. 4 branded video of all time, according to Visible Measures. The campaign received 194 million views since it launched in February of 2012, and more than a few parodies.
It went so well, Red Bull thought you might like another. This time they've got daredevil B.A.S.E. jumper Valery Rozov (who has somehow lived to age 48) making what they're claiming to be thefirst-ever jump from the mountain at 23,667 feet. Two years were spent in prep, and Rozov and his team, which included four sherpas and photographers, spent three weeks in the Himalayas before the jump.