Creativity

Red Bull Music Academy: World Tour

A world of music comes alive in an animated mashup.

Published on Oct 12, 2011

Editor's Pick

Mother New York and Passion Pictures teamed up on this blockbuster animation mashup for the Red Bull Music Academy's first ever ad push. The three-minute music video, directed by Pete Candeland, mixes up an array of techniques, from traditional to more cutting edge. Combined, they illustrate the musical vibe of each city stop on the Academy's World Tour, from Detroit to Paris. Passion Pictures' producer Belinda Blacklock likened the piece to "nine jobs," given the breadth of styles. Read more about the video in Behind the Work.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 12, 2011
Agency:
Mother New York
Client:
Red Bull Music Academy
Production Company:
Passion Pictures
Director:
Pete Candeland
Color Grading:
MPC-LA
Colorist:
Ricky Gausis
Sound Design:
Elias Arts

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.