Red Bull: Red Bull Stratos

Red Bull heads for outer space.

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Red Bull has out-extremed itself with the Red Bull Stratos project. The company is sponsoring Austrian skydiver Felix Baumgartner's attempt to become the first person ever to break the sound barrier with his own body. The company recently debuted this Microsoft Silverlight powered site to document the mission.

Baumgartner is best known for his 2003 ride across the English Channel via a carbon wing. On this mission, however, he'll be wearing nothing but a space suit as he seeks to beat the record of retired U.S. Air Force Colonel Joseph Kittinger, who made a 102,800 stratospheric jump in 1960. Baumgartner plans to ride a helium balloon-powered capsule to the upper stratosphere to at least 120,000 feet. There he'll launch a freefall jump that could exceed Mach 1.0690 miles an hour, before he parachutes to the ground.

Microsoft, one of the partners on the Stratos project, will deliver a live webcast of the event via Silverlight. Nokia will also stream the event on mobile through a special Ovi-powered app, and Riedel Communications will provide the live TV broadcast.

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About

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Date
Jan 28, 2010
Client:
Red Bull
Category
Latest Creativity News on Ad Age

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