You might have to really look to find the product on this newly revamped site for Red Bull. The Barbarian Group's redesign embraces the wider world of Red Bull, approaching the brand more as a media company than a beverage maker. The redesign highlights all of the brand's sponsored athletes and events, along with the content they generate, and houses it in one destination to create a wide-ranging showcase of what it means "to have wings."
The site is divvied up into main sections highlighting Red Bull sports, athletes, events, and music and entertainment. Other sections include product info, links to games, and "Holy Shit," which allows viewers to check out some of the brand's choice content in XL HD via the Barbarian's custom built player.