Red Bull Stratos: Felix Baumgartner's Historic Freefall

Mission accomplished.

Published on

Editor's Pick

Well, it finally happened. After many, many stops and starts, Red Bull's mission to send Austrian skydiver and daredevil Felix Baumgartner up to the edge of space, then get him to freefall from over 120,000 feet, was wrapped Sunday. Nothing catastrophic happened, and Mr. Baumgartner now boasts the world record for highest ever jump and freefall, and for becoming the first man ever to break the sound barrier with his own body.

Some other big numbers were posted as well. At peak, viewers were watching more than eight million concurrent livestreams of the mission, according to YouTube. While Dan Rayburn disputes the actual viewing numbers, it's safe to say that millions of people were watching, not only online but also on television, where Discovery Channel had a marathon viewing event.

Red Bull released this wrap video of Red Bull's historic stunt, along with a few pictures -- including one of a can of the beverage at 120,000 feet -- on its Facebook page. In other "historic moment" news, Toyota also deemed its Tundra Endeavour "mission accomplished," where the Tundra towed the 145-ton Endeavour space shuttle across the 405 freeway in Los Angeles.

If you need more, check out a recreation of the stunt, in LEGO and Kit Kat's homage to Felix.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 15, 2012
Red Bull Stratos
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age