Creativity

Red Bull: The Athlete Machine

Crazy stunts.

Published on Nov 13, 2012

Editor's Pick

In German, "klug" means clever. Red Bull puts its own spin on that with "Kluge," which means using inelegant methods to perform a task. In this insane film from Red Bull, witness skydivers, skateboarders, golfers, bikens and truck racers do the seemingly impossible, all to achieve just one goal. We'll let you watch to figure out what it is. Adam Sadowsky at Synn Labs, who have wowed us in the past with analog magic tricks for Google and OK Go, directs.

The brand has done the Rube Goldberg-esque thing before, most notably in this human-powered free running machine, with world freerun champion Jason Paul.

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About

Credits

Date
Nov 13, 2012
Client:
Red Bull
Director:
Adam Sadowsky
Director:
Syyn Labs

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