Creativity

Red Bull and Daft Punk: A Perfect Brand Match?

Brand uses Instagram to show off a themed version of iconic helmet

Published on Jun 03, 2013

Editor's Pick

Red Bull has jumped on the Daft Punk bandwagon with this Instagram shot of a Red Bull-themed Daft Punk helmet, and the caption "#DaftPunk gives you wings". There is a connection: Daft Punk has been putting out videos about its various collaborators for its upcoming album, "Random Access Memories". The first video in the series focused on Giorgio Moroder, the Italian composer who will be DJing during Red Bull Music Academy in New York City next month.

 

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About

Credits

Date
Jun 03, 2013
Agency:
Socialistic/Cake
Client:
Red Bull/Daft Punk

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