Red Bull and Daft Punk: A Perfect Brand Match?

Brand uses Instagram to show off a themed version of iconic helmet

Published on

Editor's Pick

Red Bull has jumped on the Daft Punk bandwagon with this Instagram shot of a Red Bull-themed Daft Punk helmet, and the caption "#DaftPunk gives you wings". There is a connection: Daft Punk has been putting out videos about its various collaborators for its upcoming album, "Random Access Memories". The first video in the series focused on Giorgio Moroder, the Italian composer who will be DJing during Red Bull Music Academy in New York City next month.


Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 03, 2013
Red Bull/Daft Punk
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age