In Brazil, the Red Cross is encouraging people who are reading news stories about disasters to make donations immediately, by adding a red cross button to various news sites. Developed by Sao Paolo agency ageisobar, the "help" button is placed right next to the social media "sharing" buttons on news pages, leading readers directly to the Red Cross website to make a donation. As a result, donations to the charity have risen by 18% while its volunteer numbers have grown by 10%.
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