Creativity

Brazil's Red Cross Encourages You To Help As Well As Share

Ageisobar placed "help" button next to social sharing buttons on news sites

Published on Apr 24, 2013

Editor's Pick

In Brazil, the Red Cross is encouraging people who are reading news stories about disasters to make donations immediately, by adding a red cross button to various news sites. Developed by Sao Paolo agency ageisobar, the "help" button is placed right next to the social media "sharing" buttons on news pages, leading readers directly to the Red Cross website to make a donation. As a result, donations to the charity have risen by 18% while its volunteer numbers have grown by 10%.

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About

Credits

Date
Apr 24, 2013
Agency:
ageisobar Sao Paolo
Client:
Red Cross Brazil
Creative Director:
Carlos Domingos
Art Director:
Cristiano Rodrigues
Art Director:
Henrique Mattos
Art Director:
Cicero Souza
Copywriter:
Ricardo Porto
Copywriter:
Daguito Rodrigues
Copywriter:
Nicholas Bergantin
Copywriter:
Henrique Zirpoli

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