Red Heart Rum: Style Your Ride

Design a bike on Facebook.

Published on

Editor's Pick

South African rum brand Red Style Rum is engaging with fans on Facebook in a promotion that lets them designed their own customised motorcycle. The "Style your Ride" promotion allows users to customise their own Cafe Racer style motorcycle using an interactive bike builder tool on the brand's Facebook page.

Developed by digital agency Hellocomputer, the Facebook app is programmed in HTML5, and features 3D renderings of the various parts of a Triumph T100 motorcycle.Users are able to customise the colours, decals and parts of the bike, resulting in over 30 000 possible combinations. They can share their design on Facebook, where designs will be judged by South African rugby player Victor Matfield. One entrant will win a bike customised in line with their winning design.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 22, 2012
Red Heart Rum
Digital Agency:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age