South African rum brand Red Style Rum is engaging with fans on Facebook in a promotion that lets them designed their own customised motorcycle. The "Style your Ride" promotion allows users to customise their own Cafe Racer style motorcycle using an interactive bike builder tool on the brand's Facebook page.
Developed by digital agency Hellocomputer, the Facebook app is programmed in HTML5, and features 3D renderings of the various parts of a Triumph T100 motorcycle.Users are able to customise the colours, decals and parts of the bike, resulting in over 30 000 possible combinations. They can share their design on Facebook, where designs will be judged by South African rugby player Victor Matfield. One entrant will win a bike customised in line with their winning design.