(RED): (RED) Holiday Takeover

(RED) takes over in this multi-pronged campaign out of Modernista.

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This multi-dimensional effort launched on World AIDS Day out of Modernista Boston included four (RED) "Pop Up Retail" shops in New York, San Francisco, Tokyo and London that sold a range of (RED) products from brands like Bugabook, Gap and Nike. Additionally, the brand took over London's Oxford Circus underground station print and digital OOH elements, including wall panels reaching 30-40 meters across and videos created by Pysop with music from Squeak E Clean. The campaign also featured digital elements that appeared on Facebook, Twitter, and joinred.com.

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About

Credits
Date
Dec 09, 2009
Agency:
Modernista
Client:
(RED)
Executive Creative Director:
Gary Koepke
Executive Creative Director:
Lance Jensen
Art Director:
Darren Crawforth
Art Director:
Raf Feliz
Copywriter:
Allison Rude
Director of Broadcast:
Charles Wolford
Executive Producer:
Eric Voegele
Producer:
Calleen Colburn
Director:
Psyop
Production Company:
Psyop
Music:
Squeak E. Clean
Category
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