Creativity

Red Robin Is Giving Free Birthday Burgers to May-Born Babies Till They're 18

Burger Chain Is Recruiting Customers Early

By Alexandra Jardine. Published on May 26, 2017

Editor's Pick

Red Robin is commemorating all babies born in May, which happens to be National Burger Month, with a special celebration.

The burger chain's latest campaign, via agency KBS, encouarges people to share photos of their May-born babies on social media for a chance to win a "Burg Certificate," which entitles the kids to a free burger on their birthday till the age of 18.

In celebration of the occasion, Red Robin's CEO Denny Marie Post distributed "Born to Burger" kits at Presbyterian St. Luke's Medical Center in Denver, Colorado last Tuesday, May 23. As well as the "BurgCertificate," the babies got a "Burgsie" onesie, and moms got aa Red Robin burger of their own "to satiate hunger post-childbirth."

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About

Credits

Date
May 26, 2017
Agency:
KBS
Client:
Red Robin

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