Creativity

Why Is Red Robin Chopping Off Guys' Man Buns?

It's All About Being Healthy for the New Year

By Ann-Christine Diaz. Published on Jan 04, 2017

Editor's Pick

Red Robin has a bizarre approach to encouraging you to cut carbs for the New Year -- by suggesting that you start with your man bun.

In a funny new social video from KBS+, the restaurant chain has put that oh-so-2016 male 'do on the chopping block, a cheeky metaphor promoting its new "Wedgie Style" menu offering allowing diners to switch the buns on their burgers with lettuce wraps.

The film is also featured on a website, where visitors can see more healthy hacks from the restaurant.

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About

Credits

Date
Jan 04, 2017
Agency:
KBS
Client:
Red Robin
Global Chief Creative Officer:
Patrick Scissons
Creative Director:
Deb Maltzman
Creative Director:
Angela Denise
Senior Art Director:
Stephanie Del Rosal
Senior Copywriter:
Meredith Young
Art Director:
Mike Mierz
Integrated Producer:
Emily Steele
Head of Production:
Jenny Read
Executive Producer:
Kim Jose
Associate Producer:
George Marks
Post Producer:
Joe DiMaio
Director:
Matt Pizzano
Line Producer:
Christina Woolston
Senior Editor:
Vic Barczyk
Assistant Editor:
Jeff Dirdack
Motion Graphic Artist:
Anna Pascual
Senior Content Business Affairs Manager:
Cindy Hoffman
Group Business Leader:
Ritu Sharma
Business Director:
Emily Robbins
Account Executive, Business Leadership:
Mitch Katz
Audio Mix:
Sonic Union
Mix Engineer:
Paul Weiss
Color:
Irving Harvey
Colorist:
Samuel Gursky

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