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Red Stripe Lager: Make Music in the Corner Shop Behind the Scenes

Not your everyday shopping experience.

Editor's Pick

Picking up a Red Stripe lager became much more interesting for shoppers at an East London corner store, via this cute stunt from KesselsKramer.

The entire shop was transformed into a musical destination with food cans turned into xylophones, bottles into trumpets, dustpans into timbales and tetra-paks into maracas.

The products started "performing" as soon as a customer picked a Red Stripe lager from the shelves. The agency used hidden cameras, cables and LED lights to record the experience, which resulted in the film seen here. Check out how they did it in a behind the scenes video.

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About

Credits
Date
Nov 28, 2012
Agency:
KesselsKramer
Brand Manager:
David Graham
Client:
Red Stripe Lager
Creative Director:
Dave Bell
Creative:
Emma Morton
Creative:
Howard Green
Agency Producer:
Suzanne Schurgers
Digital Production:
Stinkdigital
Director:
Greg Brunkalla
Executive Producer:
James Britton
Creative Director:
Gui Seiz
Producer:
Giles Johnson
Art Director:
Lucy Butler
Editing:
Gus Herdman
Editing/Post Production:
Ryan Dzierzek
Post Production:
Olof Storm
Creative Technologist:
Hirsch & Mann
Creative Technology:
Daniel Hirschmann
Creative Technology:
Katrin Baumgarten
Category
Latest Creativity News on Ad Age

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