Redfeather Snowshoes: The Arctic Quadrangle

Using a storyline that would befit a Mulder and Scully investigation, Minneapolis agency Carmichael Lynch heads north to explore the Arctic Quadrangle as part of a promotion for brand Redfeather Snowshoes. The site features a handful of docu

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Using a storyline that would befit a Mulder and Scully investigation, Minneapolis agency Carmichael Lynch heads north to explore the Arctic Quadrangle as part of a promotion for brand Redfeather Snowshoes. The site features a handful of documentaries including the mysterious intro tape and "Area 32," which offers commentary from a character named Richard Spockman who's discussing paranormal phenomena including snow-capped signs on mountains, UFO's and odd animal hybrids in the region. 

Tapping into the ambitious explorer in all of us, Carmichael's site features various photos, downloads of exploration tools including a spotter card that helps you recognize the phenomena as well as a tip guide to survive and lead you on your way.

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About

Credits
Date
Jan 30, 2008
Client:
Redfeather Snowshoes
Agency:
Carmichael Lynch
Chief Creative Officer:
Mike Lescarbeau
Executive Creative Director:
Jim Nelson
Group Creative Director:
Mike Haeg
Associate Creative Director:
Doug Pedersen
Senior Copywriter:
Heath Pochucha
Director of Integrated Production:
Joe Grundhoefer
Senior Producer:
Tracy Tabery-Weller
Director of Interactive Services:
Sean Scott
Web Production:
Sage
Video Production:
DriveThru
Director:
Jonathan Nowak
Art Producer:
Jenny Barnes
Senior Project Manager:
Genna Freeberg
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