Redhook Ale: Defy Ordinary

TM Advertising's new microsite for Redhook Ale Brewery, part of an integrated campaign, lets consumers in on the fun by uploading images of themselves “defying ordinary” and creating their own personalized coaster. The con

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TM Advertising's new microsite for Redhook Ale Brewery, part of an integrated campaign, lets consumers in on the fun by uploading images of themselves “defying ordinary” and creating their own personalized coaster. The contest, which will end on Labor Day, will ultimately result in eight winning entries, with the winners getting their photos printed on thousands of tangible Redhook coasters, which will make their way to local east and west coast bars in the fall.
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About

Credits
Date
Aug 09, 2007
Client:
Red Hook Ale
Agency:
TM Advertising/McCann Worldgroup
Creative Director:
Zach Hitner
Creative Director:
Forrest Healy
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Genre
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